Our Story

Our Story

At Wild Shrub, we believe beauty and wellness begin with balance, between mind, body, and nature.

Founded in Los Angeles, our journey started with a simple but powerful idea: to create clean, vegan, and cruelty-free skincare that supports not only healthy skin but also emotional well-being. Inspired by traditional herbal wisdom and modern self-care needs, every product is thoughtfully formulated to calm, nourish, and uplift.

We source high-quality ingredients from trusted European partners, focusing on natural actives and soothing botanicals. Our line is designed to serve spa professionals and wellness-minded individuals looking for products they can trust, from soothing derma plane balms and hydrating masks to luxurious body care.

Whether you’re caring for your skin post-treatment or indulging in a moment of stillness, we’re here to support your self-care journey, honestly, gently, and beautifully.

Welcome to Wild Shrub.

Where nature meets nurture.